Kaiser’s unique primary-research-oriented analytics provide the deep insights required to form strategy for direct-to-end-user offerings that now abound in IoT and cloud
On the one hand, the increasing role of consumers and end-users as influencers to enterprise choices is rewriting the rules of engagement for all technology companies, requiring new and deeper understanding of market needs than ever before. On the other, low-cost scalability via cloud infrastructure and the rapid evolution of connected devices (from mobile computing to the “Internet of Things”) has caused a rapid evolution of the competitive landscape in many sectors. Combined, these challenges make the jobs of product managers, investors and developers harder than ever before.
In order to remain competitive, it is critical for technology companies to develop a more comprehensive view of how proposed offerings uniquely meet customer needs and provide a differentiated set of capabilities versus both legacy and emerging products. This knowledge enables technology leaders to identify and prioritize use cases, refine technology concepts, map potential competitors and partners and evaluate the potential market opportunity for their innovative solutions.
For over 35 years, Kaiser has developed a legacy of rigorous quantitative and qualitative analysis which supports and guides our clients as they make choices to create long term, sustainable growth.
Our Technology practice has built upon this legacy for the Technology sector and we have specialized in the following areas for our clients:
- Understanding current and future customer needs
- Evaluating potential market opportunities for new technologies and adjacency applications
- Identifying potential disruptive business models
- Developing go-to-market product strategy
- Assessing competitive threats
- Gauging partnership and acquisition opportunities