Case Studies
Manufacturing cost assessment and improvement
Identified new, best-in-class KPI targets for client’s global facilities by analyzing, collecting, and benchmarking operational and cost data against key competitors
Brand equity assessment of M&A target
Identified, assessed, and benchmarked critical factors of target’s offerings against key competitors to understand its market position and brand strength
Commercialization of a new service offering
Identified key customer segmentations, needs, behaviors, and expectations to understand desired features and key value drivers for the commercialization of a new service offering
Supporting the development of an aftermarket services program for an equipment manufacturer
Develop best-in-class profiles of 25 peer and adjacent companies to inform client’s new aftermarket services team. Research informed program structure, offerings, and service levels
Emerging market strategy for construction equipment OEM
Developed a product-specific framework to determine the most attractive emerging markets for investment, then conducted secondary and primary research to prioritize countries allowing the client to make data-driven investment decisions
Improving aftermarket service performance and customer retention in building products
Supported a client initiative to reduce customer churn in key markets by understanding the customer segmentation, needs, and benchmarking the client’s performance vs competitors against customer needs