Case Studies
Driving Differentiation in Enterprise Support Offerings
Analyzed competitive dynamics and customer needs to ensure competitive parity and establish a framework for innovative support offer structures and delivery mechanisms
Assessing Business Applications Pricing and Packaging Strategy
Developed pricing and packaging strategy to support client growth into feature adjacency through deep analysis of market and customer pricing dynamics in the business applications space
Benchmarking Sales and Marketing Operations for Tech Giant
Developed a customized competitive benchmarking model to inform how client’s sales and marketing end-to-end business operations for various cloud services lines of business should evolve to be industry leading
Assessing Market Opportunity in Managed Cybersecurity Services
Assessed opportunity and developed market entry recommendations spanning feature roadmap, organizational investments, customer targeting, channel strategy, pricing, packaging, messaging, and positioning