Case Studies
Commercial due diligence on a Comfort Footwear brand
Conducted original research to assess post-COVID market & category dynamics, consumer behaviors, brand strengths and growth opportunities to inform client’s investment decision and future strategic priorities
Fermented Foods commercial due diligence
To test client’s investment thesis, assessed the structural attractiveness of 5 Fermented Food categories, conducted deep dive into consumer attitude/usage trends, and identified close-in growth pathways
Capturing the global Hard Seltzer opportunity
To support client’s entry into the Hard Seltzer category, conducted Competitive Analysis to identify the consumer, commercial, supply chain, and regulatory capabilities required to successfully challenge and win
Product launch for challenger Face and Sun Care brand
Delivered a set of fresh external learnings & proof points to inform a disruptive multi-year G2M strategy for new entrant in the Face and Sun Care categories
Best Practices for launching a Disruptive Kitchen Appliance
To inform client’s launch plan, developed rich case studies to identify success factors/pitfalls and understand how key consumer, commercial & product choices impacted growth trajectory
Capturing a slice of the Plant-Based Cheese market
Developed customized Plant-Based Cheese opportunity map assessing size, growth, competitive landscape, and profitability of 6 sub-categories to inform client’s Where to Play decision