Case Studies

M&A and Corporate Development

Commercial due diligence on a Comfort Footwear brand

Consumer and Retail North America

Conducted original research to assess post-COVID market & category dynamics, consumer behaviors, brand strengths and growth opportunities to inform client’s investment decision and future strategic priorities

M&A and Corporate Development

Fermented Foods commercial due diligence

Consumer and Retail North America

To test client’s investment thesis, assessed the structural attractiveness of 5 Fermented Food categories, conducted deep dive into consumer attitude/usage trends, and identified close-in growth pathways

Growth Opportunities

Capturing the global Hard Seltzer opportunity

Consumer and Retail Europe

To support client’s entry into the Hard Seltzer category, conducted Competitive Analysis to identify the consumer, commercial, supply chain, and regulatory capabilities required to successfully challenge and win


Product launch for challenger Face and Sun Care brand

Consumer and Retail North America

Delivered a set of fresh external learnings & proof points to inform a disruptive multi-year G2M strategy for new entrant in the Face and Sun Care categories

Benchmarking & Best Practices

Best Practices for launching a Disruptive Kitchen Appliance

Consumer and Retail North America

To inform client’s launch plan, developed rich case studies to identify success factors/pitfalls and understand how key consumer, commercial & product choices impacted growth trajectory

Market Analysis & Structural Attractiveness

Capturing a slice of the Plant-Based Cheese market

Consumer and Retail North America

Developed customized Plant-Based Cheese opportunity map assessing size, growth, competitive landscape, and profitability of 6 sub-categories to inform client’s Where to Play decision