Case Studies
Sell-side support for a retail display manufacturer facing COVID-induced market shifts
Developed a sell-side narrative articulating the market position and post-COVID growth opportunities for a niche retail display manufacturer; interviewed top retail executives to understand post-COVID CapEx plans.
Refining post-integration brand strategy for a financial information provider
Conducted an in-depth voice of market study with customers of 2 formerly independent financial information providers; uncovered unexpectedly strong feedback in favor of maintaining distinct brand identities to maximize success with the procurement process.
Modernized Nonprofit’s Programs to Meet Evolving Market Demands in Response to COVID-19
Facilitated decision-making to support client’s short-term response to COVID-19 disruptions while creating a longer-term decision model to structure business operations and strategic direction through evolving market demands.
IT Workforce Planning Analysis Modernizes Client’s Operations
Coordinated the workforce plan for technology resources, including a function-based skills assessment, to ensure the client complied with federal workforce guidelines and was “future-proofed” against evolving technology landscape.
Market Drivers Reveal Hidden Opportunity to Productize a Health Analytics Solution
Confirmed new market entrant had a right to win by assessing the competitive landscape and target customer needs to evaluate client investment and go-to-market strategies for new health analytics product.
Strategic Partnership Drives Client Innovation and Membership Value
Transformed association’s growth strategy by developing criteria to assess future partnerships’ impact on product innovation and member value, enabling the client to identify optimal alliances to meet growing membership’s needs.