Case Studies
Test Public Sector Advantaged partnership models in the Banking As A Service sector
Helping an established payments business identify opportunities to gain traction in the rapidly expanding FinTech segment through platform partnership models
Driving Differentiation in Enterprise Support Offerings
Analyzed competitive dynamics and customer needs to ensure competitive parity and establish a framework for innovative support offer structures and delivery mechanisms
Assessing Business Applications Pricing and Packaging Strategy
Developed pricing and packaging strategy to support client growth into feature adjacency through deep analysis of market and customer pricing dynamics in the business applications space
Benchmarking Sales and Marketing Operations for Tech Giant
Developed a customized competitive benchmarking model to inform how client’s sales and marketing end-to-end business operations for various cloud services lines of business should evolve to be industry leading
Assessing Market Opportunity in Managed Cybersecurity Services
Assessed opportunity and developed market entry recommendations spanning feature roadmap, organizational investments, customer targeting, channel strategy, pricing, packaging, messaging, and positioning
Supporting the development of an aftermarket services program for an equipment manufacturer
Develop best-in-class profiles of 25 peer and adjacent companies to inform client’s new aftermarket services team. Research informed program structure, offerings, and service levels