Our Annual Alcoholic Beverage Report identifies and unpacks the most salient shifts in LDA-consumers’ attitudes across the UK & US over the past year and looking forward to the 12 months ahead – including consumer needs, shopper behavior, channel preferences and product implications (e.g. liquids, packs). This year’s report highlights a number of fascinating strategic challenges facing the industry as we move towards 2024, most notably the acceleration of at-home drinking and an increasing appetite for experimentation.
Annual Report: Alcoholic Beverages 2023/24
Published: August 31, 2023