Rapidly aging housing stock and an influx of natural disasters have worked in concert to make the residential roofing industry more relevant than ever. To better understand trends in this industry, Kaiser’s Building Products Team surveyed over 100 active residential roofing contractors in the Spring of 2024. While the industry, in some ways, remains static, as contractors report a continued emphasis on asphalt and metal, Kaiser also found multiple positive indicators for increased opportunity in the residential roofing market. In particular, contractors are open to new materials, eager to employ multiple shopping channels, and increasingly focused on quality over availability.