Helped client evaluate the market attractiveness of three target chemical derivatives across six end markets by estimating the market size, mapping the value chain from feedstock to end use, and understanding supplier performance requirements

Supported a client initiative to reduce customer churn in key markets by understanding the customer segmentation, needs, and benchmarking the client’s performance vs competitors against customer needs

Develop best-in-class profiles of 25 peer and adjacent companies to inform client’s new aftermarket services team. Research informed program structure, offerings, and service levels

Developed a product-specific framework to determine the most attractive emerging markets for investment, then conducted secondary and primary research to prioritize countries allowing the client to make data-driven investment decisions